An internal review of the existing NightOwl loyalty program saw the direction overturned and a new brief given. Under tight time restraints an exciting new brand and campaign were created and implemented across various medias including instore promotion, an interactive rewards program, social media and website. Conducted whilst employed at Basis Group.
Baskin-Robbins® Seasonal Promotions & Campaigns
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Praise Recipe Book
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Praise Recipe Book
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Praise Recipe Book
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Praise Advertisements
Praise Recipe Book. Conducted whilst employed at Tin Factory Creative.
In the bid to determine Australia's favourite chocolate flavour, social media and edgy creative were employed in a fully integrated campaign spanning 3 months. Audiences were challenged to try each of the chocolate flavours and vote in the flavour faceoff. Each week two flavours were presented in a dual to the social media public. Due to the success of this campaign in Australia it was later adapted and creative used for the Chinese market. Conducted whilst employed at Tin Factory Creative.
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Five Words Contributions
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Five Words Contributions
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Five Words Contributions
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Five Words Contributions
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Five Words Contributions
"Five Words is the love child of two girls, with too many ideas and no spare time. We bring a message or quote to life in just five words." – Mel & Skye fivewords.com.au
Paradise Kids; a charity for sick children and their families, required creative to give their program identity, to raise funds and ultimately help 'heal the heartache'. Due to the nature of the charity there were various challenges; budget, and the issue of using images of children who may of passed away. Characters were created and illustrated in a whimsical, naïve style portraying the message at the heart of the charity; that of hope and healing. Conducted as a junior whilst employed at Axis Campaigns.
